Articles with the same author name -- Department of Academic Journals, SUFE

Home > Same Author Name Articles

【With the same author name:【Wang Yonggui】 Found 5 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation Interpretation Frameworks on Consumer Click Intention

Wang Yonggui, Liu Dongmei

Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...

First published at: Mar 20, 2024

View: HTML | PDF | Download PDF(924.0 KB) | ESI

doi:10.16538/j.cnki.fem.20230610.102

Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17

SPECIAL ISSUE | F270

A Research on the Influence Mechanism of Anthropomorphic Service Robots on Consumer Usage Intention: The Moderating Effect of Social Class

Zhang Yi, Wang Yonggui

The anthropomorphism of robots plays an important role in building consumer trust and increasing customer-firm closeness. Thus, with the fast development of artificial intelligence technol...

First published at: Mar 20, 2022

View: HTML | PDF | Download PDF(1131.3 KB) | ESI

doi:10.16538/j.cnki.fem.20210818.102

Foreign Economics & Management, Vol. 44, Issue 03, pp. 3 - 18

| F270

Marketing Strategy Research: A Literature Review and Future Directions

Wang Yonggui, Hong Aoran

Marketing strategy research takes organization as the research subject and aims to solve the marketing strategy problem of the organization. It is an important stream of marketing research...

First published at: Dec 01, 2019

View: HTML | PDF | Download PDF(885.6 KB) | ESI

doi:10.16538/j.cnki.fem.2019.12.004

Foreign Economics & Management, Vol. 41, Issue 12, pp. 74 - 93

| F270

How Do Mobile Medical Apps Promote Offline Healthcare Management Activities Availably？

Wang Yonggui, Zhao Hongwen, Ma Shuang

Mobile medical Apps help customers to engage in their own healthcare management activities. Customers can make full use of mobile medical Apps to get involved anytime and anywhere and to c...

First published at: Feb 01, 2018

View: HTML | PDF | Download PDF(808.7 KB) | ESI

doi:10.16538/j.cnki.fem.2018.02.010

Foreign Economics & Management, Vol. 40, Issue 02, pp. 138 - 152

| F270

Strategic Impact of Subsidiary Decision-making Power in Multinational Corporations

Wang Na, Wang Yonggui

Subsidiary decision-making power reflects the strategic initiative of the subsidiaries in multinational corporations（MNCs）, which has great impacts on MNCs’ effective exploitation of gl...

First published at: May 01, 2017

View: HTML | PDF | Download PDF(754.2 KB) | ESI

doi:10.16538/j.cnki.fem.2017.05.005

Foreign Economics & Management, Vol. 39, Issue 05, pp. 58 - 72

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2024 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433